Choosing the name of your B&B

Why Your Name Matters

A powerful name for your B&B is not only the best way to to get more bookings from your Online Travel Agency (OTA) listing, it’s also the easiest way to get commission-free bookings on your website.

First of all, it’s important to remember that changing the name of your property doesn’t impact your existing reviews on any platform. Reviews are linked to an account, not a name.

Why should I consider changing now?

1. You’ll get a higher click-through rate on Airbnb, BDC, etc
2. You’ll make it easier for visitors to get to your website from your listing 
3. Your property has a greater chance of appearing directly in Google search
4. A name change gives you a great reason to reach out to previous guests

Factors to Consider When Choosing a Name

Location or Theme? 

The main choice when it comes to your property name is using your location, or more “marketing” terms to attract guests. Incorporating your property’s city or suburb in the listing name might seem obvious at first. However, it can be wasted on visitors who come to you via Airbnb and Booking.com etc, because they are already found your property based on location. 

Things are different when you want your accommodation to be found on Google because people always search by location. For that reason, your city or suburb name is very important for organic search (organic means search results that aren’t paid advertising). However, your location doesn’t need to be in your website name to rank. The text below your name on the webpage, as well as subheadings in a well-structured page that include your location also count towards your search ranking. Your website is built with these important factors in mind.

Instead of your location in the title, unique features such as “Sunset View Cottage” or “City Centre Oasis” can convey the essence of your property. You can also use terms that speak to your ideal guests. For example, if your property is suited to families, then you would consider “Family” in your title.

Some theme ideas for your name are:

Think like a Guest:

You know the types of people who find your property perfect so you want a name that encourages more people like that. Include keywords. These are search terms that Google tells us visitors use when looking for accommodation in your area. Using keywords helps to lift your property’s visibility in search engine results. Don’t worry—we’ve done that work for you, and are included when we build your site.

Easy to Remember and Spell

Visitors can’t link to your website directly from an OTA listing so it helps to choose a name that is simple and memorable. This makes it easier for people to enter your property name on a different app, particularly if they are using a phone. It’s also better for guest recall for return visits. To help your visitors, make it obvious how your property name appears online such as using hyphens eg “central-city-views”, instead of leaving gaps or using contractions such as “centralcityviews”.

Getting your website name on Airbnb

You can’t link directly from your listing but you can make it easy for visitors to get there.

To show visitors to Airbnb that your property has its own website, you can add information about your website in the image descriptions. You can simply put your website’s address (eg. www.your-bnb.rntl.nz), or a phone number for enquiries, or anything at all!

Summary:

Choosing a name for your Airbnb property and website involves strategic thinking to maximize visibility, appeal to your target audience, and make it easy for your visitors to become your direct-booking guests. 

• Think like your ideal guest. Include words that might attract them.
• Make your name easy to remember and spell.
• Use hyphens to make your name more unique online
• Add information about your website to your Airbnb image descriptions.

Author: admin